Experience Tirol Kaufhaus Tyrol

Immerse yourself in the magic of Tyrol. An hour full of magical moments. EXPERIENCE TIROL captivates visitors of all ages with cutting-edge technology, breathtaking film footage, and a gripping story.

One thing is clear: if you love Tyrol, you have to visit EXPERIENCE TIROL. Never before has it been possible to get to know the region and its people so intimately—and in such a short time. And all at a pleasant 22 degrees—whether in winter or summer. Five lovingly designed rooms await you.

In addition to an emotional narrative that ties all five rooms together into one grand experience, the themes of history, culture, art, sports, and nature are explored in greater depth. A dedicated virtual reality room takes you on a journey through time to meet Ötzi, Emperor Maximilian, and Andreas Hofer, among others. The magical holograms showcase Tyrolean traditions in a way never seen before. In the Immersive Theater, with its 360-degree projections, you’ll fly over the highest peaks and journey through the four seasons. It’s an experience that consistently fascinates and moves visitors.

The multimedia experience show is located on the second floor of the Kaufhaus Tyrol. Right in the heart of Innsbruck. Near the Old Town. Spanning over 500 square meters, embark on a journey through Tyrol’s history, gain insight into art and culture, marvel at landmarks, and feel the emotion.

Shows start every 20 minutes. Open daily.

A new way to experience Tyrol. That’s EXPERIENCE TIROL.