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Heu&Stroh – Traditional Clothing by the Rauscher Family

Fashion, Traditional Wear, Hats & Lingerie, Regional products, Shoes

Closed; opens at 09:30

Leopoldstraße 28, 6020 Innsbruck

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Heu & Stroh – Family-owned for generations

Located in the heart of Wilten, just a few steps from Wiltener Platzl, Heu & Stroh Trachtenmode combines authentic Tyrolean tradition with a keen sense of current trends.

Today, the Rauscher family of Innsbruck is in its third generation of running the business. At Heu & Stroh, you’ll find clothing for just about any occasion—from modern dirndls to lederhosen, knitwear, vests, and blazers, all the way to classic Tyrolean suits and authentic traditional costumes.

The selection includes renowned brands such as Lena Hoschek Tradition, Wenger, Gottseidank, Alpenherz, Mothwurf, Lodenfrey, Meindl, and many more. In addition, there is our own Tyrolean dirndl collection as well as a knitwear collection designed in Tyrol and manufactured in Austria.

There’s also a thoughtfully curated selection for children. Members of shooting clubs, marching bands, associations, and traditional folk groups will also find the right partner at Heu & Stroh—including custom-made items and embroidery upon request.

But what really sets Heu & Stroh apart is its personal, knowledgeable, and warm service. Here, they take the time to work with you to find the outfit that truly fits—the occasion, your personal style, and, above all, the person wearing it.

Heu & Stroh Traditional Clothing · Leopoldstraße 28 · Innsbruck-Wilten
G’wand – a family-owned business for generations.

Hours of Operation

Monday 09:30 - 18:00
Tuesday 09:30 - 18:00
Wednesday 09:30 - 18:00
Thursday 09:30 - 18:00
Friday 09:30 - 18:00
Saturday 09:30 - 13:00
Sunday closed

Additional Services

  • Free Parking
  • Card Payment
  • Delivery Service
  • Red City Center Map
  • Yellow City Center Map
  • Regional Products

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